I am, famously, a bad judge of time when it comes to projects. I always think things will go WAY faster than they actually do, and I never account for real life happening. Well, maybe not never. But real life always seems to happen exactly when you don't want it to.
At any rate, it's been a long slog, but we're finally back in action after our "Big Summer Refresh" which is maybe now a bit of a "Big Fall Refresh," but still pretty big nonetheless. At first glance, it probably seems like not much has changed. We have a new design layout for our sticker sheets, some new graphics, a new logo (!!) -- all some fun, obvious things. We had three pretty good reasons for wanting to do a refresh, though, and you might not recognize them at first glance.
1. Refusing to be an artist, improving nonetheless.
The biggest thing I wanted to tackle with this refresh was the fact that from the time we first started and I was using my existing graphic design skills to now, after several years with my faithful Apple Pencil and a now-out-of-date iPad, it turns out I've actually learned a few things about art. I always knew a little about art, obviously, but I've pretty staunchly refused to call myself an artist because, for the most part, all of my art feels like cute little doodles for fun. I'm thrilled to death people love these doodles, but it still doesn't make feel like a Serious Artist.
In spite of that, those few little things I've learned have made me look back at some of my older art and cringe in disbelief that I let any of that out in the world. Like, seriously, a huge thank you to everyone who bought stickers over the last few years with my wobbly lines and incomplete shapes. On one hand, I feel like that stuff had character, but I also knew i could do better. So I did.
2. The same products everywhere, no matter where you buy.
This is pretty straightforward, but something I can't believe it took us so long to do (and is something we'll be in the process of for awhile!) - for a long time, some of our products have looked different online from how they're offered at markets. Most notably, we've been selling our cards with rounded corners in person for literally years now but they've still only had regular corners online! So, as a part of this refresh, we're taking the time to make sure all our cards listed online have rounded corners and product listings that reflect all of the envelope colors we have available.
3. Price matters, even with a small business.
Last but absolutely not least, part of our sticker sheet redesign wasn't just about the art but about the price and making stickers available to as many people as possible. We took a look at what people were buying most often (you all REALLY like mini stickers!) and tried to figure out how we can fit more of those on one sheet.
Additionally, by changing the size of our sticker sheets, we've been able to make the price per individual sticker WAY cheaper and bring down the cost of all of our sticker sheets -- even clear and glossy stickers, which are now over $1.00 cheaper than the previous design!
This way we're creating less waste, more stickers, and making sure that we can offer all of the best deals to you all so we can all share in our love of stickers together.
We're really, unbelievably excited about this new chapter, and we hope everyone will love what we've done from here. We have SO many new products to bring you too, in addition to re-releasing some old ones once we're done revising them, so be sure to check back constantly for updates.
Thank you all for all of your support over the last four years, whether it's been here at our online store, over at our OG store on Etsy, or at a local event in Wisconsin. We've got nothing but appreciation for everyone who's helped us get this far.
With love and stickers,
Manda
PS: We have a few things we're still working on getting back online. If you can't find something, please feel free to reach out to us and let us know, we'll be more than happy to help you out. Be sure to sign up for our email list too so you can know when we release new products (and when the old missing ones return!)